This article explains the technical notes of Sequence, Association and Link Analysis (SAL), which can be applied to any data set that contains market-basket type data. The market-basket problem assumes there are many products that can be purchased by the customer. Such products can be, for example, supermarket items, different insurance plans, etc. Customers fill their basket with only a fraction of the available items. STATISTICA SAL can use this information to predict what customers will purchase and, hence, help to boost sales and meet the supply and demand in each business.