A custom extension developed may fail to deploy on the Spotfire Server, throwing an internal server error in the Administration UI, if it is not signed with a strong name key. In such cases the "PublicKeyToken=null" is the problem.
The corresponding error in the Spotfire server log would be something like the following.
ERROR 2017-02-20T16:50:41,563-0800 [sp65svc1@1tsspa.lab, #107] ws.deployments.GwtDeploymentServlet: Internal Server Error a96618ad-a265-4f54-b295-aa6e87b45f68: The value 'SpotfireDeveloper.HtmlPrintToolExampleForms, Version=1.0.0.0, Culture=neutral, PublicKeyToken=null' is not a valid AssemblyName.java.lang.IllegalArgumentException: The value 'SpotfireDeveloper.HtmlPrintToolExampleForms, Version=1.0.0.0, Culture=neutral, PublicKeyToken=null' is not a valid AssemblyName.